Hey Reader,

Let me be upfront with you.

I have some correct controversial opinions:

• I don't think AI is "that" great, and it won't replace data scientists
• Logistic regression is a regression, not a classification algorithm
• Lord of the Rings is absolute dogwater (and yes, I have read the books)

There is one more view that I have (don't worry, it's not LOTR-related for you die-hards here).

I don't see why people care more about their Instagram profile than their LinkedIn page.

Think about it for a second.

For the vast majority of people, Instagram does literally nothing to improve their life or career.

But now think about LinkedIn.

If you focus on building out your page and posting relevant content, imagine how many more potential opportunities and connections will come your way.

The ROI on your life is so much higher on LinkedIn than on Instagram.

Apart from my first data science job, every other job I have got came from a recruiter or talent partner reaching out to me via LinkedIn.

If my profile wasn't active, I highly doubt this would have happened.

Ok, but what does a "good" LinkedIn profile look like?

Well, let me guide you as if I were Gandalf and you are my fellowship:

• Network - Connect with 10-50 people each week at target companies
• Consistency - Ensure that your LinkedIn profile matches your Resume
• Aesthetic - Populate every section of your profile, especially photos and your banner
• Headline - I beg you, don't say you are an "aspiring" data scientist, just say "data scientist"
• Featured - Add your GitHub, portfolio, projects, etc.
• About - 1 to 3 sentences summarising you, whatever you do, don't write long paragraphs
• Experience - Max 5 bullet points that are 1-3 sentences long summarising your key impact
• Education - Grade, if it's good, and anything else you accomplished while at school
• Skills - Add all the skills you have to hit the keyword match

There is so much more to go into, like posting, but this is a good starting point for most people.

So, my challenge to you is that instead of spending that time on Instagram, dedicate it to improving your LinkedIn profile.

After you have completed these updates, send me your profile, and I will gladly provide some feedback.

Speak soon,
Egor

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PS: If you want to feedback on your LinkedIn profile, feel free to book a call with me here.

PPS: All love to the LOTR fans out there, but if I had to rate some famous fantasy series in order, this is my list.

1. Game of Thrones / ASOIAF - GOATED
2. Harry Potter - Simply a classic
3. Narnia - Have a soft spot for this one
4. LOTR - I have to say it again, dogwater

** This is strictly referring to the books. Don't ask me about Game of Thrones TV ending, that is truly Pandora's box.